OUR ORIGIN STORY
This began with a girl named Maria.
Fundrally grew out of our founder's effort to keep raising money for a cause he cared about after the fundraising event ended.
How a 300-mile ride led to Fundrally
Maria was 11 years old when she was trafficked in central Florida, a few miles from where James Duvall was raising his own three kids. Her trafficker tattooed dollar signs on her eyelids so she'd never forget what she was worth. James couldn't stop thinking about what had happened to her.
He'd been a cyclist his whole adult life, so he organized a 300-mile ride down the Florida coast. Twenty cyclists rode for three days and raised $50,000 in a single weekend for the safe house pulling girls like Maria out.
After the ride ended and the donors moved on, the organizations helping girls like Maria still needed money. James wanted his everyday riding to keep supporting that work between events. His daughter Alexx saw a wider possibility: "Dad, if this works for cycling and one cause, why not every activity and every nonprofit?"
James built a platform that verified each mile and showed where every dollar went, with donations going straight to the nonprofit. He texted friends and family to ask if they'd sponsor his everyday riding for a few cents a mile. Thirty-two people said yes. By the end of that first year he'd raised roughly $15,000, without running a campaign or booking a venue.
Fundrally takes its name from people rallying around a cause. It pioneered Lifestyle Fundraising so the activity people already do could keep supporting the work they care about.
“Whenever I’m tired, or halfway on a run and I just want someone to drive me home, there’s a kid on the other side of the world that’s being trafficked, and me not running is keeping them there. So I can muster out a couple more miles if it means somebody’s getting saved. Just do one more, and you’ll be one step closer to freedom for somebody else.”
A Fundrally participant, running for Destiny Rescue
100%
of donations flow directly to your bank account
10%
flat platform fee, disclosed upfront
10:1
average sponsor-to-participant ratio
$10K
raised by founder in his first year just by riding his bike
What we stand for
Radical Transparency
If you can’t see where the money goes, something’s wrong. We never touch donation money.
Aligned Impact
Everyone wins or the model doesn’t work. Participants, nonprofits, and sponsors benefit simultaneously.
Agency & Empowerment
You are not too small to matter. All it takes is a pair of running shoes and a cause you care about.
Everyday Action
The most impactful generosity isn’t heroic. It’s habitual — embedded into daily life.
Justice & Human Flourishing
Justice happens one mile at a time. These problems are not inevitable.
Why nonprofits choose to partner with us
We never touch the money
Funds move directly from sponsor to your bank account.
GPS-verified, no self-reporting
Every mile behind every dollar is independently verified.
Nonprofit-first support
We handle participant and sponsor support so your team doesn’t have to.
Want to be part of the next chapter?
Let’s talk about how your organization could fundraise every day, not just once a year.